The School of Communication

One of the keys to success in business and in life is good communication. There is a large gap between the meaning we intend and the meaning that the listener understands. It is a gap that has perplexed linguists, writers, artists and philosophers from the time of Socrates. In our daily lives we often find ourselves saying: 'I didn't mean what I said'. There is so much more to communication than just words. There is also context, body language and tone. Nowadays, there is also digital communication and communication between people of different native languages. These can all be impediments to conveying your meaning.

On the simplest level we cannot take language at 'face value'. Someone might be standing in the rain, waiting for a bus and comment to another person waiting for the bus 'what a wonderful day!' In context it becomes clear that this is irony. It is also to be understood in a cultural context as a conversation gambit or an 'icebreaker'. It is the invitation to interact. It is only when it is understood that comments about the weather serve often as a way of initiating communication, that the situation and the initial ironic or sarcastic comment can be understood.

We instinctively know all of this. Computers do not. When we go to a very different culture we have to learn these contextual meanings if we want to appear 'polite' and 'not strange'.

Body language plays a huge part in communication. Potential lovers use lingering eye contact and unconsciously shadow each other - sipping their wine at the same time etc. By doing so they are signaling to each other on a non-verbal level that says so much more than any words can.

There are a whole range of body language signals for all types of interaction including business. For example the firm handshake to mark consent or the two handed handshake used by politicians when they are 'pressing flesh' to signal to the general public that they care, that they are a person of sincere beliefs.

One of the big advantages of learning a foreign language from a person who speaks that language as a native speaker is that while they are pursuing their pedagogical duties they are unwittingly bringing into the classroom the non-verbal communication signals from their own culture. Studying a foreign language abroad is even better because students become submerged in an entirely new communication nexus that forces them to release their propensity for the systems inherent in their own countries. Perhaps this is why they say that those who take foreign lovers learn the quickest.

On top of all these concerns, it is vital in business to master the new technologies of communication. This means Skype, social media, tweeting, texting and so on. Mastery of both the hardware and the software is required to use all these modern mediums of communication. Those who don't keep abreast of new technologies to do with communication are those who will lose in the competitive world of business.

Perhaps the greatest tool for communication is Those who are able to put themselves on the first page for important search phrases have the opportunity to communicate with thousands and potentially hundreds of thousands. In this sense business communication has become a cut throat competition to dominate profitable conversations. In many ways this is replacing the idea of 'branding' that sought to communicate through auto-suggestion to engender a mass response.

It is those who learn all these interpersonal, psychological, technical and SEO techniques who will be the most successful in making their communication count, in getting their message over, in being understood and converting that understanding into results.

Video your Way to Success

Creating videos for your business used to be an expensive and complicated, in fact most smaller companies would never get involved in this way of marketing. However nowadays it’s changed dramatically with much cheaper equipment costs, you can even shoot a video on your phone.

Although falling costs for equipment were partly a barrier for most people, the biggest hurdle was definitely the knowledge required to actually produce a decent video promoting your business or services. It was complicated and time consuming unless you were very experienced at producing such things, hiring people obviously solved this but increased the expense. However that’s all changed now and there are a host of tools available online that can help you produce a slick online video quickly and easily.

Here’s an example of one such tool which is an online slideshow video maker, from a company called Noble Samurai who produce a host of online tools.

You can see from the demonstration that you need virtually no knowledge of video creation to produce a professional looking video that can be used to promote your business. The software is designed to minimize the creation time and so is ideal for producing a large volume of videos which are usually needed to create a successful YouTube channel.

There are lots of other tools like this which are available both online or as computer software to run on a PC or laptop. Which product you use is probably reliant on the style of videos you want to create, for instance for cartoony style presentations why not have a look at Powtoon.

Video marketing is becoming big business now online, there are so many millions of users who rarely step outside the YouTube interface. You can also promote your videos through paid advertising through Google Adwords which can make commercial sense.

Jenny Hallston
Editor Video Online

Using Video to Promote Your Business

For many years we read about the expansion of the internet, how many more users, sites etc every year. However nowadays the discussion is how we use and access the internet and that’s changing dramatically too. For years Google has been the main entry to the internet if we were looking for something, anything however that’s not the case for many people. Sure you’ll still find Google on millions of homepages but you’ll also find sites like Facebook and Youtube there too, more significantly both these sites have the capacity and technology to provide search results too.

This means that simply obtaining high search engine rankings for your site may not always be enough and you should look at other sites to promote your business online if you want to succeed. One of the obvious targets is YouTube and if you’re already promoting your sites in the SERPS then this is a logical next step. YouTube is owned by Google and it has it’s own search engine built into the site, it also has literally of millions of active users.

To access the YouTube users you obviously need videos which is where many businesses come unstuck. However this doesn’t need to be difficult as there are many places which can help – this video demonstrates video making software online which is very easy to use.

The system demonstrated here is called Content Samurai and is one of many such applications you can find on the internet which enable anyone to produce professional looking videos with no experience or prior knowledge. If you want different types of videos look for companies like Powtoons or Animoto which provide similar services but a different style of videos.

There’s no doubt that YouTube is one of the most important sites on the internet nowadays and it’s actually very business friendly with few restrictions on content. There are a host of video editing tools within YouTube itself if you need to make any adjustments. You can also redirect users to your web site after they’ve watched the video – just look at including annotations in your videos.

Hayley Forrester
Video Online Editor

Online Marketing – Business in a Box

THere is a common misconception that online marketing is only effective for physical goods. However many people have found that it is just as effective when marketing services and digital based services.
For example the advantage of the web is that you can both market and deliver your product directly to the customers – for example secure VPNs like this sell almost exclusively online.


You do have to take different approaches with your online marketing when your business is service-based. The approach is quite similar to selling actual products and you can employ many of the same principles.

The services you offer are going to determine which challenges are the biggest for you. Lots of service providers offer a one-time deal and it is done once the service has been performed. This is why you need to already have a lead generation machine set up to help you get the job done.

Here is a good way to use other niches to promote your own and build your business. If you want this to work for you, you’re going to need to do your homework and follow a few important criteria. The trick is to seek out those niches that relate to yours in some way or another and closely enough that the shoppers within them will actually want your product or your service. Then build some Facebook pages that target those audience and offer them some good and relevant content. First you need to give to them simply by being helpful and then providing them with really great stuff. Then you can send them to your business and websites and capture them as leads.

Creating videos is a really good way to promote your business. The first thing you need to do is to go after the niches that are actually close to what you want to do. Once you make your videos, you will tag them using keywords from the other niches. Use the same approach when you are ready to create your video titles. So basically what you’re doing here is quickly and effectively expanding the potential of your videos’ reaches. A good thing to do is to title your videos similarly to the videos with high viewing rates so that you can work the search volume at YouTube to your advantage. You don’t have to worry about this seeming underhanded or dishonest because your work will relate closely to the work of the others.

A great approach when you’re a service provider who wants to market her business comes from traditional Internet Marketing.

In this method you start with content you already have and that you create yourself and then seek to get syndicated on the more established websites. This is a different idea than simple guest writing or blogging. With this technique you’ll be submitting your work to the top three (or so) article directories. Make sure you write for syndication though; these are usually much longer articles (usually about 1000 words or so). You are going to be trying to bring in the absolutely best webmasters so it’s important that your content is as good as it can actually be.

For online service providers, lead generation is where it is at. Whether your prospects are generated on the Internet or off of it doesn’t matter, what matters is that you should be working to get people from both sides of that particular aisle. What you need to do is work as hard as possible to build a perfect process for lead generation. If everything is done correctly, you should be able to build a good stable of inflowing leads.

James Hemmings
Youtube Journalist

How to Run an Effective Telemarketing Campaign

Telemarketing is normally outsourced to the experts, because of it’s apparent difficulty. However if you’re on a budget it is perfectly possible to conduct an effective telemarketing campaign yourself or by using in-house staff if they are willing to help.


Marketing to consumers, and doing B2B telemarketing are very different types of marketing. Getting past the gatekeeper is the first challenge that you have to face. Essentially, whoever you want to speak to, the gatekeeper is the first person you must talk to to get to them. Calling businesses usually means you want to talk with the decision maker. What make the difference is the message – a well-crafted message will always be better received.

It is always a good idea to relax before making any B2B telemarketing calls. That’s how it works. There will be no need to hide your stress if you relax. If you try, people will definitely detected it. Whoever you are speaking with, they will definitely detect the detention that you feel. Your responses to people will be different. They will notice an audible change in your voice. If you feel this way, you will not respond with a positive or confident voice. You need to be upbeat and positive, breathing slowly and thinking about what it is you’re doing. It’s all about talking and smiling, just like you are talking to a friend, over the phone.

Obviously how you approach potential customers will vary greatly depending on the market,  selling streaming UK TV services won’t be the same as promoting high end wine or telephone sales for example.  Think carefully about your approach before you start and adapt your approach to the market involved.

Lots of telemarketers debate whether it’s worth using a script during calls or not. Some people recommend them while others do not and both sides have good arguments. Obviously, you do not want to come across sounding like you memorized a script. Usually, people sound a bit stiff and robotic when they are repeating from rote memorization. Set out a script but then maybe follow it only so far as the important points and ad lib the rest. Another positive option is to consider what possible responses you might receive and plan some responses.

Whatever you call, using a professional script is a good choice to make. But what you should also do is write more than one and then test them out. You may find that one tends to work better than the other. If so, then use that one and write another one and continue testing. By finding out what converts, you can fine-tune this process and approach. When you are testing like this, be sure to give them a chance to reveal which one really is better. This should be done over 10 to 20 scripts. This will allow you to find out which ones are converting. The only way you’ll see if they script works is to actually use it for longer than two weeks giving it adequate time. Remember that all types of marketing such as B2B will require dealing with the same people over and over again. When dealing with email or written kinds of contact, it will require trying to reach your contacts a minimum of 6 to 7 times. This is the same for telemarketing, so learn to deal with the process.

John Greenhoff Author of

Is VPN Safe 

Using Customer Feedback to Improve your Business

There are many forms of communication that are important to a new business, yet one if far more important than the others. The simple fact is that if you don’t listen to your customers, pretty soon you won’t have a business at all.

It is possible that businesses have customer feedback processes in place just because they think they should. Just collecting information is not a good reason to do this. There are many advantages you’re missing out on. There are very many outstanding benefits to having a robust system in place. It is beneficial to do this, but you may not realize this until you see how many opportunities are before you. Customer feedback will look completely differently to as you convince yourself of these facts.


Often, customers find it important to convey their feelings to you directly. Humans all feel that they need to be wanted or appreciated. A sense of worth is very important to all of us. But the good news is you can very easily provide this for your customers. It is important that you are sincere, and that you listen to what people upset after they have posted this information for you. If you have good business sense, then you will always take feedback in a neutral way and seriously consider it. Do not react harshly to criticism if that is actually the type of feedback that you receive. It’s all about taking information with a grain of salt. Not everyone can express themselves appropriately, and you have to realize that when looking at this feedback.

Not only are you going to be able to use customer feedback in a traditional sense through making positive changes, there are other important things that you need to think about. The feedback can be passed along to the rest of your employees. Sharing things like this with your employees will have a huge impact on your business. Both positive as well as negative feedback shows your employees that the work they are doing actually matters. It also gives your employees’ job performance the chance to actually be expressed. It also gives your employees the chance to see what actual customers are saying as well as the managers they have.

Try to imagine that your business is going through some kind of negative trend and is being hurt but you don’t know completely why. You can really be saved by feedback from customers during this kind of time. It is very possible that you can receive the reason and solution to this problem from feedback. It’s easy to miss the relevant details when you’re completely enmeshed within the process of doing business.

This is when your client may offer a perspective that solves your problems. This is one of those parts of your business that is quite important and you should use it whenever you possibly can. Then you can make quick course corrections in your processes and turn things around. Your customers (and you should work hard to see them this way) are your best available source of positive feedback for your business or company. If you are happy and feel no improvements can be made, then you are truly the rare business. The truth is that you probably know that you can always make improvements to your business. Even if you aren’t ready to accept this, you need to put a great deal of importance into the things your customers are trying to tell you. You just need to listen closely so that you can learn as much as you can.

Charles Herrod

from –

Communication the Essential Business Skill

Starting a new business has never been easy, and yet all too often it’s easy to focus on potential failures.   Yet the most successful business people are not scared of failure and nor should you be too.  Focus on the skills and the product that your business supplies and simply communicate it to your customers.


More often than not the failure of a small business is due to the quitting of the business’s owner. It’s not the reason so much for quitting but the fact that the person quits. It’s normal to have days when the best ideas feel like the ideas for quitting and closing up shop altogether. It is possible to quit and come back later when you feel up to it. Business is varied. You are the only person who can decide what you will do, but you can make yourself better equipped with the knowledge.

A lot of the trust that your customers have in you will come from your consistency and reliability. This is even more true for website and email marketing. If the brick and mortar business style is your thing, make sure that your business is as consistent as possible. It is incredibly important for your employees and the other people in your organization to be manifestations of the attitude that you want to project. It will take some time to get everybody on to the same page but it is definitely something that will be obvious to your customers. They will know what to expect from your business and that makes them feel good about you.

One of the absolute worst mistakes you can make with a product is believing that everybody needs it. It’s just a fact of business that your product will not be able to fill that role. No one has found a way to please all people, and this applies to business and any product or service. But if you want to fight it and find out for your self, then it will be a good, hard lesson for you. Getting targeted traffic is a function of what you have learned in this paragraph and is why you don’t market to everyone.  To research markets properly use the right tools, a fake ip like this is great for checking out goods and services in other countries like a native.

Perhaps the biggest challenge that a new small business owner will face is that they lack the proper mindset for business success. You need to figure out how to stay focused on your business even when you don’t have any customers clamoring for your attention. You need to figure out how to think positively and carry on even when your gross receipts are sad and miniscule at the end of a day. Some of the brands you know the best failed to turn a profit for a lot of years. But their owners or the people who started the business kept on going.

You may be forced to deal with them too and it is important that you be prepared to work through them. You’ve read some solid and genuine tips that will help you succeed when you want to build your small business. All of these suggestions are based on real life experience. There is still more to learn though, so don’t you think that it is time that you got started? As you move forward, all will become more clear and you’ll feel empowered to take on anything.

More Information


halloweenGastroausstattung is a new blog about food. They started there blog this year and have since been trying out some different designs. Let’s take a look in this case, about what they did to get more costumers and how they are using their website and the social medias to communicate with their customers.
As a brand new site, nobody knew about them and they had to start from a scratch, so how do you go from nowhere to around 500 visitors a day? Without having to pay for traffic or a lot of paid advertising. Writing about a lot of interesting topics is a good way to get people to return, at they write about various food related topics, such as what is sous vide, create the perfect Halloween cake, which restaurants to visit in the big cities etc. This is a good way to get visitors to return to your website, at least if you update it on a regular basis with useful articles. But how to get them to visit in the first place.. let’s take a look at some of the tools they used.

Social Media
The social medias played a huge role in launching Gastroausstattung, they had a lot of their friends share their new site on Facebook, mention it on Twitter, and they are uploading a lot of fancy food images on Instagram, with text such as see the recipe here at this website… In order to get the most out of the social media’s you have to put a regular effort into it, you can’t just start a campaign, work on it for a week or two and then think, that’s it, now I am done. Using the social medias to boost your traffic requires continual work.

Email marketing
Having a few friends in a related niche, with a big list of newsletter subscribers also helps a lot. Especially if you can get them to mention your brand new blog in their newsletter. For instance a guy selling organic mean, may mention a site like Gastroausstattung like, now that you just bought all this great meat, you can find some good food recipes here.

These are just two ways of getting some more traffic for free. If you have a little bit of money with you, you can set up various types of paid banner campaigns, Google Adwords, Facebook ads and much more. But getting the people to visit your site is just the first step, the hard part is keeping them on your site long enough for them to notice that you actually offers something useful, and then again to make them come back at a later point.


Social Media communication by Vinduer

Are you on any social medias? If not then you most likely have noticed the name mentioned at least once a day from friends, television or on the radio. It has become such a big part of our lives and way of communicating that it’s almost impossible to not get affected by it one way or another. I am PT Vinduer and I am writting this little article to tell you a little bit more about the various social medias we use today. If you are the type of person who spends 10 hours day on your tablet, smartphone or computer, then you most likely know most of this already. Even though it’s becomming smaller and smaller there are still a large group of people who have heard the word social media, but still arn’t sure what it means. At my own company Vinduer Media, we are on a daily basis helping customers use the various online medias to improve their personal profile or their busines. Let’s start out by taking a look at some of the most populars types of SM we use today.

One of the largest social medias today are Facebook with almost 1.5 billion active monthly users. Facebook are used both on a personal level, where individuals are uploading pictures and messages of all types. Commenting other peoples upload and generally just passing time online. Many companies also use FB to interact with their customers, keep them update about new products or various events.

Twitter enables you to writte small status updates. For instance “I just bought a new car, check it out here”, it’s mainly used to known people, such as policians, actors, musicians or sports stars, and the people following their profile. Twitter currently has about 360 million active users.

With about 350 active users LinkedIn is the 3. largest social media today. It’s mainly a business oriented media where you can upload your resume or job opening and many other things related to the business world. It’s more serious than most of the other medias here in this article.

Pinterest is a focued on pictures which they call pins. You can upload various pictures or photo albums and write a small description for it. It’s used both by private people who just want to have an online photo album, by photographers who wants to display their skills, or by some companies to display their products in images.

Google Plus is a bit like facebook, you can upload different messages, reviews, pictures or videos or comment on your friends. Here at Vindues media we ofte have to explain people the difference between Google+ and the search engine google. For a lot of people, Google plus seems a bit off compared to the other SM.

These are just five of the most used social medias, we use to communicate with our friends or the rest of the world. A few other social medias worth mention are Tumblr, Instagram, Flickr and If you want to learn more about this types of services, there’s a good article on Hexen about it.

Paul T. Vinduer

Harness the Power of Videos for Internet Marketers

Sometimes new tactics and approaches hit the world of online businesses as the next ‘sure thing’, only to fade from view a few months later. However the power of utilising video and multimedia in your marketing efforts has stood the test of time, if you’re not using it then you’re missing out.

More online marketers today than ever before are recognizing the power of video marketing. Not long ago, it was fairly cutting edge to use videos to market your business; now it’s practically mandatory. Videos often serve the purpose of sales pages, or may accompany a sales page to give people another medium to absorb the information. Of course, there are some videos that are better than others. With so many videos floating around the web, how do you make ones that get noticed? Keep reading this article to find out!


If you have a logo you should definitely include it in all of your videos -if you don’t, you should consider creating one. Don’t make it too small, but prominent enough that viewers will notice it. This helps people remember who you are and turns your video into a branding opportunity as well as an opportunity to educate people on what it is that you want them to know. While you want the logo to be very visible, it shouldn’t get in the way of whatever you’re trying to convey in your video. Simple video editing tools will let you insert the image and make sure that it looks good before you actually publish your video like this one entitled watch TV3 online.

Since you want people to visit your site, you must include an URL with your videos. You have several options for this. It’s best if you can insert a clickable link in the video itself. Having the URL visible at the bottom of the screen throughout the video is also effective. Aside from this, make sure you include your link in the video description area. Anytime you can make an URL clickable, you should do so. It’s also best to use anchor text with the name of your site when you can. You want to make your website URL familiar to viewers, which is also why you should pick your domain name carefully.

Use your videos as visual and audio case studies. There is no need to put yourself in every video that you do. One thing you can do is get people that have purchased your products or services to do audio or video testimonials. Once they do the videos for you, you simply need to upload them with the proper tags and descriptions. It is a good idea to also make longer videos which go into great detail on what you have to offer. Case study videos are great but make sure you don’t go over your maximum time allotment or you run the risk of having your videos getting cut off prematurely. Internet users have come to expect videos, no matter what kind of material or information they may be seeking. It’s so commonplace these days that not having at least one video about yourself is seen as weird in Internet Marketing circles. Making great videos involves a number of elements, none of which can be overlooked. You’ll find that the guidelines we’ve shared in this article can help you gain more viewers for your videos in a short time.

Further Information: Source

Advice to Help you Look After Your Customers

Your customers are important to your business, to be honest your customer are your business for without them all the other facets are unnecessary. Your services, your product or solutions are produced to satisfy a need for your customer and if they go elsewhere you may as well go home. Which is why it’s so vital to look after your existing customers and not disregard them in the stampede to attract new business.


Probably many businesses know they should improve operations and effectiveness with customer service. It is true that this gets the backseat most of the time. To improve your customer service experience, you need to stop postponing making important changes. However that is not the way to go because the impact of poor customer service follows you. When you have this condition, then word really does get around the web about your company.

Visitors look at the most interesting details when they land on a site. In accordance with the sort of product or service, they will check into how easy it is to use the customer service. What people do is look for signs that a business is for real and professional. Then, they are also mindful of how well they feel like they are being taken care of. So what you want to achieve with your customer service is a high degree of availability. There are many ways to do this and not all methods amount to inconvenience on your part. Although, you need to circumvent being a swindler to people and making them think that something is there when it isn’t.   Be honest and describe your goods or services accurately, making a video demonstrating like this one which shows how to use a proxy to watch the BBC

I have seen sites with online chat that was never available at any time of the day or night. If you want to do business properly, you need to figure out the best way to deal with any problem that might come up. Since you are a consumer, chances are good that you have had disputes with a business you purchased a product from. This is an area that you always want to have go smoothly. There are all sorts of reasons to work hard to resolve disputes. The biggest one is the reputation of your company. Work hard to find a way to resolve problems in a way that your customer will find satisfying. Your company needs to be protected as well. Try to set up dispute resolution guidelines and make sure that they are followed.

Any time a customer has a problem and contacts your customer service, they want it resolved and done so ASAP. People online are impatient as you know, and maybe you are one of the very impatient types. It is up to you to set the standard for how fast things are taking care of everyday. Although getting back to someone within 24 hours may seem realistic, it is something that may not be fast enough. It is common for people to want things resolved in less than an hour. This is because online attention spans are typically accelerated or very short. When it is off business hours, then you are going to have issues like this. Hiring a virtual assistant is probably your best bet for handling situations like this.

It is not uncommon for major corporations to be known for their horrible customer service programs. Some truly household names are associated with having really bad reputations in association with customer service. Focusing on your customer service for your clientele is something you need to do in building your business everyday. As you probably know, positive impressions are just like negative ones – they spread quickly! Once you have established this positive reputation, you can build on it even more.

Further Information

The Art of  Rockstar Copyrighting – Let’s Get Started

Copywriting is an invaluable skill in almost every type of business. This is the case whether you’re writing for the internet or using direct mail tactics.  The top copywriters have the ability to sell almost anything, as any of us who’s ever bought some sort of money making scheme have probably realised.  But good copywriting shouldn’t be deceptive, but it can emphasise the advantages of your product or service to potential customers.


It’s importance goes beyond writing up effective sales letters or emails. It helps to write down some persuasive language prior to a meeting or phone call. Any business can be made more profitable by applying the principles of copywriting. The guidelines we’ll be discussing in this article will enable you to write effective copy that converts well.

Don’t think your product can’t be sold like this, if you have something for sale – copywriting can help.  Just watch anything online from the adverts at the beginning of your favorite TV stations, mine is watching TV3 online to magazines, newspapers or websites.

Putting yourself out there isn’t something that should frighten you. Publish the copy you write for your products on to your blog. Submitting articles about them to the article directories is also a good idea and will help you with your website’s SEO. Ask people in the marketing and copywriting forums to critique your work. This will get you lots of valuable feedback that you can use to sell even more of your products and services. You’ll be able to build your presence in a bunch of different online communities, which is great for the building up of a highly valuable business network. Pros aren’t afraid to put themselves out there, even if it means admitting that they aren’t perfect.

You should never ever fake enthusiasm for the products and services you’re selling. You obviously like what you’re selling or you wouldn’t be selling it. Let that enthusiasm come through in your writing. It is okay to show that you love whatever it is that you’re selling. You want to seem modest when you are talking to people but copywriting isn’t the best place for it. Copywriting is how you get to talk about exactly how awesome your products and services really are. In fact, copywriting is where you are expected to talk about how awesome you are. Grab the opportunity to talk about how awesome you are!

The first time you write copy, it is going to be really bad–accept this inevitability. This is the truth no matter which kind of copy you build. It is true no matter how many times you sit down to create something. A first draft is the worst draft of them all. It’s just the way of writing. Good doesn’t happen until you start editing and shining your copy. So as you write your first draft just concentrate on getting the big ideas down on the page. Don’t even think about trying to make them good or eloquent yet. You can develop the very useful skill of copywriting to excel as a business owner online or off-line. Regardless of whether you are doing an online or off-line business, the same will hold true. Your business will definitely benefit monetarily if you utilize these tips on copywriting. You’ll be earning profits before you know it.

Jeff Slaisvury

Smartphone and tablets replaces books

untitledjpgIf you belong to the population who still enjoy reading a real paper book, then you belong the minority of people today. Statistics show that more and more of us have replaced the traditional book with a digital version, either as an Ebook or as an audio book. But why is it that we are no longer reading real books but instead go for the digital versions? According to Peter Kostumer from Poland-Epp more than 70% of the books being read today, are none paper books. Let’s take a closer look at why this may be.

The reason that there are still some who prefer the old school books, is that they like the feeling of papir between their fingers, and feel that some of the charm with reading, just goes away when reading on a tablet, ebook reader og a smartphone. But Peter Kostumer noticed that, if you let this group of people read on an electronic device for a few weeks they won’t notice the difference any more. Some people also complain that it’s harder on the eyes reading a table or mobilphone compared to a book. For some this is true, but an ebook reader with E-ink will easily solve that problem. But what are the benefits of reading on such a device then, compared to a traditional book?

Benefits of eletronic reading devices
One of the best parts with an electronic reading device such as a tablet, smartphone or ebook reader, is that you can buy a book online and begin to read it,in less than a minut. You don’t have to goto a book shop or the library in order to get the books anymore. This can save you a lot of time. Also the prices of book in a digital version is often lower than the paper books. A lot of people, my self included, likes to look up things i am reading, for instance a word i don’t know, check a wiki for something in the book or just to spend a few minutes away from the book. This is so much easier when you are already sitting with your tablet in your hand. Another interesting thing that Peter Kostumer noticed in his research, was that almost a third of all books now a day, are audio books. It actually turns out that more and more people, wants to listen to the book instead of reading it themselves. But why is that? Mr. Kostumer looked closer into this and has discovered that the 2 largest group of people who prefers to listen to the books are pendlers. People who are driving to work, either by themselves or by public transportation. Here’s it’s often not easy to read it yourself, and you just sit back and listen to the book instead. The other group of audio lovers are people who likes to “multitask”. For instance if you like knitting, then you can sit in your chair and knit, while listening to your book. Eu politics have also started to focus more on eletronic books over paper books.

Alot of students are also starting to enjoy the benefits of tablets. Instead of having to bring 20 books to school every day, you now just have to bring your tablet. As you can see, for a lot of people it have suddenly become so much easier to read and because of this, there are actually more people reading now than it was just 10 years ago.


Are there any Great Virtual Assistants Out There?

It might be that you’ve tried using virtual assistants before and lived to regret it. The problem is that although they are often very inexpensive, ultimately if they don’t add sufficient value to your business they can be more of a hindrance than a help. There’s no doubt that an assistant who has the right skills and attitude, who is able to develop valuable content like this page, is certainly worth employing but how do you find them?

Virtual assistants can be found in all types from the worst slackers to absolute and consummate professionals. It’s in your best interests to avoid going after the lowest possible fees on the market. Look at your business and be the judge about how important it is to you. If you are attempting to build a long-term business that looks absolutely professional, this is the standard you need to set. The thing about great VA’s is they are typically not looking for work. They have a full schedule because they are good. There are always diamonds hiding out there amongst the rough–your job, then, is to hunt them down. This means that you need to learn about yourself so that you can accomplish this; this article can help you with that.


Any virtual assistant that you hire, they really need to have experience. That’s good all around but for you it means you can look for social proof. References supplied by the applicant, not testimonials, will be how you get this information. If you’re in a rush, you still need to check references to make sure they are who they say they are. Anyway, it’s like having an employment background check on this individual. If you do this, you may end up hiring the right person, and not the wrong one for the job. Every reference that you contact, make sure you are professional with the questions that you ask. If possible, it’s not a bad idea to talk on the phone with previous employers.

Not all VA’s will have a website, but it there is one then you’ll want to check it out. Find out all you can about them performing a whois search as well. Sadly, when hiring people, you need to verify the info they tell you. In most cases, a VA will not have a website, so don’t make it mandatory. But it seems logical that a person who is more professional will have a site. This is more or less a judgment call on the candidate’s part. Most of them won’t have a website, so don’t judge them if they do not have one.

It’s best to remember that you and each applicant have to make the best decision about working with the other. In this article, we have discussed ways to find the right VA for your business and your projects. You need to ensure that you are both a great fit for one another. This will stop potential difficulties from happening later on. That’s why you need to be completely clear about everything. They also need to know that you are the best fit for them if they are going to work with you long-term. You should ask the prospective VA what they expect of you. You may be surprised by the answers that you receive. This is something that most people don’t do.

Without a doubt, virtual assistance are a very necessary community on the web that helps people make money. You may find that you need to have more time doing things that make you more money. That’s why you need to hire a VA when the time comes. You can reclaim time in your life by leveraging it in this manner to your benefit.

Technical Information

Some Basic Techniques for Speed Reading

The art (or perhaps science) of speed reading relates to the very basic concept of improving an individual’s ability to read quickly. There are many different concepts including ‘chunking’ and reducing subvocalization. However getting started is fairly simple and hopefully this article will act as a starter for many. Although we live in a society where we are bombarded with information from all sources, from videos like this or endless comments and adverts through our screens or social media. The reality is that the ability of speed reading becomes more useful the more information we have to deal with.


Most people find themselves hesitant to discover all about speed reading techniques. And if you’re just unsure about it, then take advantage of the information on the web that’s free to use.

Bear in mind that this is nothing but gaining new skills, changing habits in your mind, and then applying yourself to learn how to do it. You’ll need to have a consistent effort in the beginning because that’s how you learn best, and then in time it needs to become second nature to you.

Many people find speed reading exercises very strenuous at first, especially to the eyes. Of course, people who normally read a lot may not have this problem as much as those who read less often. Just as when you do physical exercise, it’s important to notice how you’re feeling when you read. You can schedule breaks when they’re needed, and you have to practice for more than a few minutes, too. That’s the only way you will make any progress, so avoid being lazy about it. If you want to improve your skills, you will be willing to put in the work. There’s nothing wrong with frequent breaks, as long as you then return to the exercise. Focusing your eyes on something far off every so often is a good way to give them a break from the exercise you’re doing. Along with speed reading techniques, one related learning technique is using mind mapping software and it’s really easy to learn. If you think this is something not worth your time, then you’re wrong because they’re used in academia and science, etc. Once you use this one time, then you’ll come back to it again because it’s a very intriguing tool and very helpful. This is just an optional and related approach you can use with speed reading, and so you’ll map the information first and then read for understanding. If you’re still questioning the utility of mapping, then do some research on it and discover all the positive uses for it.

One of the effects of learning how to read is that it produces the silent spoken words as we read. This is actually an obstacle to speed when you are reading for reasons I’ll mention in a moment. Just about everyone has a tough time breaking this habit, and you should just try it if you’ve never and see for yourself. You can find various little tricks to help you such as quietly humming anything while you’re reading. You know very well that anytime you want to form new habits, you’ll have to give it plenty of time.

When seeking the best speed reading techniques, you have to consider how you learn best. It all comes down to the style of learning that is most appropriate for you. That’s why it’s a good idea to become familiar with as many techniques as possible.

Further Information

Communication in 2015

kostumerThe way we communicate have changed quite a bit over the last 20 years or so. 20 years ago it wasn’t uncommon that you wrote a letter to someone, if you wanted them to know how you were doing and what was going on. If you were a modern person, you might even write that letter on a computer instead of by hand or on a typewritter. Sometimes you would even grab the telephone and call a person you wanted to communicate with, but if that person lived a bit away from you, this could easily become quite expensive, especially if the person lived in another country.

A few years later, we got two new types of communicate methods. The first one was Email. As more and more people (especially younger people), came online, it now became possible to instantly send them a letter through email and it quickly became one of the most popular ways to communicate. Later it became possible to attached elements to your email. For instance that funny pictures of a cat in a halloween kostume, or a video of your sons birthsday party. It’s still one of the most used communication forms and that probably won’t change much, for the next several years either.

The other new type of communicate we got around that time was the short message system (or sms for short). You could now use the numbers on your mobile telephone to write a short text message to someone and over the next years, it became one of the most used types of communication in the world. It was fast, easy to use and you could reach almost anyone instantly by using it.

But how do we communicate today then? Actually a lot of our communication have been moved to the social medias. You no longer write someone you haven’t had any contact with in a while, telling them how you are doing. They can just look at your facebook profile, and see your daily status updates. Your friends comments on your text or image posts, or even use thhe personal message systems in the social medias, instead of sending an email or text message by phone. Recent analysis indicates that about 23% of today’s communication have been moved to the social medias. This number is very likely to raise a little more over the next few years. We still use emails, but mainly at work, we still use sms messages, but not quite as often as we used to. Some people even still use the telephone to talk to their friends or family, but this number has decreased quite a bit over the last 10 years. Even in the business industri this is changing. A lot more business, such as Nyt tag, have moved on to the social medias in order to stay in touch with their costumers, and reach them with new products and various updates in a fast and cheap way.

As you can see the way we communicate with others, isn’t something stabile, it’s a changing process like many other things in the world. While it might be hard for us to image how we will be communicating in 20 years from now, one thing is certain. It will be quite different from how we do it today.

Guest Author
Michael From

Should you consider online advertising?

imagesYou got a brand new product or business ready, and now you want to make sure as many as possible know about it. You know that your customers won’t find it by themselves, that you somehow have to communicate the message out to them. You may have tried an ad in the local newspaper, but nobody noticed it, you might have considered a radio or tv spot, but found it way to expensive. Now you are considering using online advertising to reach out to your customers, but it’s such a big area where you can easily spend all your advertising money without getting anything for it. This is exactly what happened to a friend of mine who have just started a new company called Tyrolerudklædning, a webshop selling tyroler kostumer and after several failed attempts at getting customer he reached out to me asking for advise. I gave him some tips and a month later, his sales for tyroler kostumer had increased by 150% without him having to spend more money than he already did on advertising. I have been involved in many such project like Karnevalsshoppen, kostumeoutlet and city IT over the last 15 years. So I figured that I might as well share a few tips with some of the readers here, who might be in the same situation. Let’s start out by look at the many options you got.

PPC – Pay Per Click
One of the most used types of online advertising is pay per click, here you gets your ad displayed somewhere, but you only pay for those who actually clicks on your adverting. A few well known examples of this type of advertising is Google Adwords, Bing Ads, Facebook Advertising and Pricerunner. It can be a really good source of traffic, but you have to know what you do. If you place to many bids at the wrong keywords, or to a high bid compared to your convertation ratio, then you are likely to be wasting money. Most of the the you are best of by hiring a professionel company, who charges a one time fee to setup everything for you. It might cost you a little extra to begin with, but you will often be saving money in the long run.

Most websites owners just love SEO. The quality of the traffic are often quite good,and best of all, it’s free clicks. The problem here is that if you are in a competitive business, it can be very expensive to get a good natural position for a keyword with a lot of traffic. It’s also a long term strategy where it sometimes can take several months before you see the result. There are also the risk of hiring a company who don’t exactly know what they are doing, and may actually end up harming your traffic instead of boosting it. If you want some good natural traffic, the best you can do in the beginning is write some good quality unique content on your site and for your products.

Banner Advertising
A lot of online business owners gets phonecalls or emails from people wanting to sell them a banner spot on their website. 99% of the times this is a waste of money. The click rate on banners are often not worth the cost, unless you know exactly what you are doing. So this isn’t something I would recommend for a new company.

Affiliate webmasters
For some this is a great way of boosting sales. Basically you are paying other people to sell your product. It can be a certain % of the sale, or a fixed amount. They place banner or link on their own site, and when someone clicks on it, they are redirected to your site. It’s can be a little tricky to set up, but depending on which product you are selling it may be a good way of boosting sales. We did that for and it also helped improve sales of tyroler kostumer quite a bit. In order for this to work, you need a large profit margin for each sale.

Now these are just some of the most common examples of how you can advertise for your service or product online. But the best thing you can do, is to make sure that your website is optimized for conversions. I have seen companies pay 10.000$ a month one some of the things above for years. Then they paid a guy 5000$ to optimize their site for sales and after that their sales almost doubled. That means that he then got twice a much sales for the same 10.000$. So always make sure that your customer can easily find and buy your product once he or she have reached your site.